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Radio Advertising

Radio Advertising is one of the most preferred advertising medium. Radio broadcasts have been called the theater of the mind, and advertising fuels the media. The benefits of using radio for advertising are many, ranging from its effectiveness to its low cost. Radio is an intimate form of advertising. Many people listen alone, such as when jogging or driving. Listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities. No matter whether you advertise with an all-sport or a classic rock format, stations know the audience demographics. Your advertising reaches the gender, age and economic status you target. Because advertising on local radio broadcasts is not very expensive, it is more cost-effective than television commercials, print advertising and direct mail. Radio advertising works as an everywhere medium. Consumers don’t have to be in front of their television or at their computer. They don’t have to acquire a magazine or newspaper, locate their eyeglasses or even know how to read. Radio stations offer a variety of promotional activities that support your advertising. The station becomes a partner in your success, allowing you to give away promotional items with your name and logo, be live on-air and even hold broadcasts from your place of business. Before you start advertising on the radio it’s important to understand the pros and cons so you know what to expect. Benefits of radio advertising are that it reaches a large amount of people. Therefore, it’s likely that your target audience listens to the radio and will hear your ad. Radio is a local medium, many stations only play for a specific geographic location, so your local business will only be advertised to people in your area. Target your advertising, not only can you target listeners by geographic area, but you can also target based on listening trends. For example, younger audiences tend to listen to the top hits stations, while older audiences are more likely to tune into classical and talk radio. Reach people who can spend, More than two-thirds of the weekly radio audience works full-time and listens to the radio during the commute and also during the workday. Send your message through multiple mediums, experienced advertisers know that in order to really get your business’s message across, you need to say it many times through various channels (i.e. TV, billboard, email, newspaper, social media etc.). People need to hear about your business multiple times before they are familiar with it, and radio offers a good way to get your message out there.

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Radio Advertising Rates

Radio advertising rates are lowest as compaire to other advertising options like newspaper advertising or television advertising. Rates vary by region with higher costs for radio stations that cover densely populated Tier-1 Cities or metropolitan areas. Radio advertising`s production costs are lower than those of other media. Advertisers can place their ads in various Radio FM stations, Radio Mirchi 98.3 FM is one of the top stations in the Hindi music space. Advertisements through Radio regional language helps to reach out to regional music listeners. You can create simple radio ads yourself or we recommended to use a production company to create more appealing radio ads. Some radio stations offer free or low-cost production services to advertisers. Starting Rate Card for Radio FM Advertising in Mumbai is Rs. 1200. Placing creative jingle and offer ads in Radio FM stations gives your brand a comprehensive and efficient coverage across Mumbai. Radio FM station deliver high level of cost-effective response. Suppose, if the cost of an ad is listed as Rs 500 for a radio station in your city. Which means, it’s the pricing unit of 1 jingle played for 10 seconds. Therefore, if advertisers play a 30secs ad 5 times for 5 days, the cost would be Rs. (500*30*5*5)/10 = Rs. 37500/- Radio ads enables small business to match advertising campaigns with their geographical markets. Local businesses can use local or regional stations to reach local customers. On the other hand, small businesses targeting national markets can advertise on national radio. Radio represents a powerful local medium for small business. Local radio stations attracts an audience that wants to keep up with local news, events and regional music.

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Advertising on Radio

Advertising on radio is effective mode of advertising. If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results... Radio! Here are ten reasons why radio is your best choice (courtesy of the Radio Advertising Bureau). Radio sells with immediacy, Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping? Radio sells everywhere, Radio is the only true mobile medium. In the car, at work, and at play, radio is there...the companion and the advertising force your customers take with them wherever they go. Radio sells with intimacy, In your personal life, when you have something very important to communicate to someone, which would you prefer - to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy. Radio stars in the theatre of the mind, Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend. Radio escapes advertising’s clutter, Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium. Radio is the cost effective medium, Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising. Reach is nice, but frequency sells, Newspaper and TV are reach media - they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands - except on radio. Radio is the reach and frequency medium you can afford. Radio’s targeted advertising sells, Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money. You’re always on the front page with radio, with radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page. Radio is an active medium in an active society, Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio!

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Radio Advertising in India

Radio advertising in India is in demand. When you`re out to reach a national audience, radio advertising delivers a much more budget friendly solution that other forms of advertising. Producing a TV or Print advertisement is extremely expensive. Biggest advantage of radio advertising in India is that the costs are greatly less than other forms of media. Radio spots require less resources for production. When compare to media spend, national radio rates can be much more attractive than TV rates. For small businesses, radio advertising represents a powerful local medium. The quick time frame it takes to execute a radio campaign is certainly one of the important factor of radio advertising. Radio advertising, has the ability to track results quickly, and accurately. Radio remains a strong advertising medium with continued growth in advertising revenue. Radio advertising offer a choice of local, regional and national coverage. Nowadays, availability of radio on mobile devices such as smart phones with Internet access gives advertisers a new mobile audience, who listen various radio stations at work, home or in cars. Radio stations target different audiences with their programming schedules. It enables advertisers to target special interest groups or different age groups with minimal waste. Radio advertising in India is a low-cost medium compared with rates for reaching similar audiences with different advertising mode. Radio ads can use audience emotion so much better than other forms of advertising. Emotion drives purchasing decisions. Radio is a great demographic targeting vehicle. Radio advertising allows you to more efficiently reach the kinds of people who are likely to buy what you sell. Radio advertising is easier and quicker to change your advertising messages than most of the other medium.

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Radio Advertising in India

  • Radio Advertising in Mumbai.
  • Radio Advertising in Delhi.
  • Radio Advertising in Kolkata.
  • Radio Advertising in Bangalore.
  • Radio Advertising in Ahemdabad.
  • Radio Advertising in Surat.
  • Radio Advertising in Pune.
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Radio Advertising Rates in India

  • Radio Advertising Rates in Mumbai.
  • Radio Advertising Rates in Delhi.
  • Radio Advertising Rates in Kolkata.
  • Radio Advertising Rates in Bangalore.
  • Radio Advertising Rates in Ahemdabad.
  • Radio Advertising Rates in Surat.
  • Radio Advertising Rates in Pune.
SmartAds
Advertising on Radio in India

  • Advertising on Radio in Mumbai.
  • Advertising on Radio in Delhi.
  • Advertising on Radio in Kolkata.
  • Advertising on Radio in Bangalore.
  • Advertising on Radio in Ahemdabad.
  • Advertising on Radio in Surat.
  • Advertising on Radio in Pune.
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