Outdoor Media is became essential part for large scale and small scale organisations. Digital out-of-home is also called DOOH where advertising placed in commercial spaces such as cafes, restaurants, health clubs, colleges, gas stations, convenience stores, Salon, and public spaces. Digital out-of-home or DOOH media engage customers and extend the reach and effectiveness of marketing messages. Displays advertising allow consumers to get additional information at the moment of decision on a product or service. Nowadays, more advertisers moving to digital signage as it is cost effective. Low cost digital signage is making it easier to reach consumers at a larger scale. Digital media is the future of the industry. Outdoor media`s benefits are outdoor media targets the mass market, Billboard advertising Re-enforces the availability of the brand, Outdoor advertising assures the consumer of the brand choice, Outdoor media Reaches markets no other advertising medium can, Hoarding advertising increases the Visibility of a brand, Outdoor media builds brand loyalty, Billboard advertising helps advertiser to Maintains brand dominance, Hoarding advertising is strategically located in prime locations, Media buying helps advertisers to achieve high Coverage, frequency and impact. Media buying is the procurement of media inventory which falls under advertising management. The media buying function negotiates price and placement for advertisements.
OOH Advertising is also called as Out-of-home media advertising. OOH advertising is advertising that reaches the consumers while they are outside their homes. Billboard advertising is a traditional OOH advertising format. Transit advertising is typically advertising placed on anything which moves, such as buses, subway advertising, truck-side, and taxis, but it also includes fixed static and electronic advertising at train and bus stations and platforms. Airport advertising, which helps businesses address an audience while traveling, is also included in this category. Municipalities often accept this form of advertising, as it provides revenue to city and port authorities. OOH advertising is a great way to reach people where they live, work and play. Out-of-home advertising is media that is everywhere, and when used with creativity, it creates brand new ad spaces where none existed before. Most people spend 70% of their time outside the home. Outdoor Advertising is one of the most cost effective media formats. Out of home media advertising is one of the most memorable media. Unlike other mediums, OOH advertising does not need to be invited in. OOH advertising is part of the environment, therefore it cannot be turned off like radio and television. It has a high reach with a mass audience. OOH media is an engaging medium. Transit advertising is a great way to drive up brand awareness and recognition. OOH media advertising offers advertisers the opportunity to reach a captive audience with an exclusive, uncluttered message. The advertisement is visible twenty-four hours a day, seven days a week. The low costs of reaching potential customers in comparison to other media.
Outdoor advertising reaches your target audience in open spaces. Hoardings also known as billboard are cost effective type of media. It can be effective for advertising cars, hotels and restaurants. Hoardings are usually focused at the driving public. Billboard advertising is one of the oldest forms of advertising and still today, remains strong. Located on key highways, and intersections points in major cities. Billboards advertising offer tremendous visibility to vehicular traffic as they reach both the driver and all passengers. To reach rural masses, Poster and wall paintings are effective outdoor media. These media are not suitable for towns. Advertising on buses can provide your business with a boost of potential buyers. These displays represent moving billboards advertising which helps you to draw attention to your message, reaching active, on-the-go consumers in the marketplace. Neon boards are gradually replacing the traditional hand painted hoardings. Neon signs and illuminated billboard are becoming popular among advertisers. Rail platform poster advertising represents an excellent way to position your business in front of suburban commuter. This media form provides high frequency coverage while offering the ability to target geographically by placing ads only at the specific stations which target your consumer. Sky writing involves using airplanes and inflated balloons to display advertisements. Traveling displays advertising involves pacing advertisement on public transport system such as buses, taxis and trucks.
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