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Non Traditional Advertising

Non traditional advertising is designed to cut through the clutter of traditional advertising. Non traditional advertising mediums of advertising are becoming more common as advertisers fight for the attention of consumers. In order to stand out among the thousands of advertisements that the average person is exposed to daily, advertisers are thinking outside of television, print, and radio advertisements. Non-traditional marketing strategies rely on new and unorthodox marketing methods. The goal of non traditional advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of non-traditional marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers. Consumers tend to view non-traditional ads as more organic, authentic, and relevant. Because they stand apart from the majority of advertising. Non-traditional ads also tend to be targeted, speaking directly to specific demographics on their own territory. This type of advertising tends to be cheaper as well. Non-traditional advertising can deliver huge returns on investment. While non traditional media is unexpected and eye-catching, it is also unpredictable. It can be difficult to know whether a campaign is working because it relies on methods that fall so far outside the tradition of marketing. Marketers may struggle to quantify and measure the success or failure of a campaign. Even worse, a confusing or poorly executed campaign can confuse consumers and create a negative image around a company. Non traditional marketing is more flexible, uncertain, and subjective, Focuses on execution above planning, More credible and efficient, Creates “Buzz”, Tends to be cheaper and relies on free advertising as much as possible, Non-discriminatory, all-inclusive.

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non traditional media

Non traditional media advertising can be done through various effective mode of advertising. Auto Rickshaw travels throughout the day covering Residential Colonies, Schools & Colleges, Market areas, High Streets etc. This signifies the reach and effectiveness of Auto Rickshaw advertising. No Parking Boards advertising acts as a welcome agent for any society and greets every resident and non-resident of the locality. Pamphlet distribution cost is 1/10th of the cost of Newspaper advertisement. When the advertisement is for local market pamphlet distribution, pamphlet advertising is a better option. Canter Advertising / Mobile Van advertising is done by fixing illuminated hoardings, banner or billboard on a van or truck which moves around the city and can be parked at targeted places. Since last many years Dabbawala becomes the household name for many offices or working professionals. Advertiser’s utlised dabbawala’s customer loyalty to create branding. Thus, advertising in dabbawala is one of the cost effective mode. Retail branding have two approaches which is used to increase customer traffic and customer reach in store. Tricycle advertising creates unique brand presence in target neighborhoods, in an eco-friendly manner. Tricycle Advertising is economically viable. Tricycle branding have almost endless potential for advertising, carrying, and delivering business potential to anywhere they can roll. Advertise in residential societies is increasing form of advertising since last few years. Advertisers can reach to the direct consumers and it can established brand loyalty. Advertise in residential societies main purpose is that it helps advertisers to get quick response from their end customers. Milk Bag branding is rapidly increasing among niche advertiser. Salon Advertising is Precisely Targeted & It helps advertiser to have a Complete Control. Traffic Barricade Advertisement or Police Traffic Barricade advertisement allows advertiser to communicate to drivers and pedestrians quickly and easily.

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Banner Ads

Banner ads are visible everywhere, but did you noticed it? This is why banner advertising is not as simple as it seems. It is a collection of smart words, good design and the right placement. When you run a business, you really cannot run behind creating the right banner and then go about putting it up in the wrong places. You need to hire specialized outdoor advertising agency, who is expert in offline banner ads segment. They create eye-catching and well-designed banners that catch attention easily. So be it any location, subject or product. Advertisers need to create ample amounts of awareness for your products and services through banners. Advertisers understand that everyone is looking to grab the same amount of attention from the masses. So to optimize this, advertisers need creativity and exact placement. It takes a creative bunch to come up with this extreme form of outdoor advertising. There may be many players in the field of banner ads, but achieving results from banner advertising isn`t easy. Therefore you need advertiser, who has the bandwidth and the experience to do it. As Compared to offline advertising, online advertising has the advantage that the reactions of the targeted persons can be measured directly.

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Interactive Marketing

Interactive marketing is type of one to one marketing process that reacts and changes based on the actions of individual customers or prospects. This ability to react to the actions of customers means that trigger based marketing is most effective than normal form of direct marketing. Interactive marketing is typically 2-12 times more effective than traditional form of direct marketing. Interactive marketing is also called event based marketing, event driven marketing, even trigger based marketing. But all has the same idea- reacting to what the customer is doing and driving up marketing effectiveness. The benefits to interactive marketing can be significant. It should makes the consumer feel like they`re understood, heard and receiving personal service. Happy customers not only stay with you, but they will also refer you. It`s cheaper to keep a customer than to get a new one. Interactive marketing is based on triggers from actions by the consumer. You are more likely to match them with the right product or service. Interactive marketing deliver what consumer needs thereby leading to a sale.

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Non Traditional Advertising in India

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non traditional media in India

  • non traditional media in Mumbai.
  • non traditional media in Delhi.
  • non traditional media in Kolkata.
  • non traditional media in Bangalore.
  • non traditional media in Ahemdabad.
  • non traditional media in Surat.
  • non traditional media in Pune.
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Banner Ads in India

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