Video Wall - Unit 1 Common Outside reserve lounge - next to J8 site Format : Image(jpeg), Video(m
Description
High Impact Head on
High Impact Head on site, clutter breaking versatile media that targets passengers moving towards T1B domestic SHA
Calculation
Rate per Wall / Month
Minimum Size
729 x 520 pixels
Rate
600,000.00
Top Digital Screen
Options
Digital Pole - Unit
Digital Pole - Unit 6 Common Arrivals at Meters-Greeters No of screens: 6 (double-sided = 12 faces)
Description
Experiential zones p
Experiential zones present at left and right side of Retail and F&B Area
Located such that entire retail section is covered
Calculation
Rate per Pole / Month
Minimum Size
55 Inches
Rate
800,000.00
Digital Screen
Options
Digital Screen - Uni
Digital Screen - Unit 25 International Arrivals corridor Slots: 8 ad slots Duration: 15 secs each
Description
Frequency building d
Frequency building digital units spread across the arrivals that grab attention of 100% arriving passengers with high dwell time and opportunity to have dynamic creatives for higher impact
Calculation
Rate per Screens / Mon
Rate per Screens / Month
Minimum Size
65 inches
Rate
1,200,000.00
BIDS Screen
Options
Digital Screen - Uni
Digital Screen - Unit 56 Common Arrivals (56 screens International + Domestic) No. of Clients : 12 S
Description
Dynamic advertising
Dynamic advertising media, with no content
Ads garner captive interest from passengers as they wait for their baggage for 20-25 mins
Provides 120 mins of daily advertising, which adds up to 3600 mins a month
Calculation
Rate per Screen / Mont
Rate per Screen / Month
Minimum Size
55 inches
Rate
2,800,000.00
Digital Pole
Options
Digital Screen - Uni
Digital Screen - Unit 24 International Departures double sided No of clients : 8 Spot Size : 15 s
Description
Present across Duty
Present across Duty Free and Boarding Piers; high frequency along with dynamic viewing leads to increased ad retention and recall Passengers are in a relaxed and receptive frame of mind along with high dwell time Provides 10800 secs of daily advertising, which adds up to 5400 mins a month
Calculation
Rate per Pole / Month
Minimum Size
55 inches
Rate
1,500,000.00
Media Reach
Monthly Flights
24554
Description
Advertising In Mumbai Airport
SmartAds Advertising Agency offers comprehensive advertising solutions at Mumbai International Airport, also known as Chhatrapati Shivaji Maharaj International Airport (BOM). Their services aim to maximize brand visibility and engagement with the diverse audience traveling through the airport. SmartAds leverages various advertising formats and strategic placements within the airport premises to ensure effective communication of brand messages to passengers.
SmartAds provides a range of advertising options at Mumbai International Airport, including but not limited to:
Digital displays: Utilizing high-definition digital screens strategically placed in key areas such as departure lounges, arrival halls, and baggage claim areas to showcase dynamic and eye-catching advertisements.
Static displays: Traditional advertising formats such as posters, banners, and standees placed in high-traffic areas within the terminals to capture the attention of passengers.
Airport amenities branding: Advertising on items such as baggage carts, trolleys, escalators, and boarding pass scanners to increase brand exposure and recall.
Sponsorship opportunities: SmartAds facilitates sponsorship of various airport events, facilities, or amenities, allowing brands to associate themselves with positive experiences for travelers.
In addition to offering diverse advertising formats, SmartAds provides end-to-end services including campaign planning, creative design, installation, and monitoring. They ensure that the advertising campaigns run smoothly and effectively, maximizing the return on investment for their clients.
Overall, SmartAds Advertising Agency stands out for its expertise in airport advertising and its ability to deliver impactful campaigns at Mumbai International Airport, helping brands reach their target audience effectively in a dynamic and high-traffic environment.
Airport Advertising Agency In Mumbai
Airport advertising in Mumbai International is designed to stand out from the clutter of traditional advertising. As advertisers compete for the attention of consumers, Airport advertising mediums are becoming more common. Creative and unorthodox marketing methods are being employed to capture interest and create striking advertising experiences. This involves putting ads in unusual places or displaying them in unusual ways, hoping to command the attention of unassuming viewers.
Airport ads in Mumbai International tend to be more organic, authentic, and relevant, as they stand apart from the majority of advertising. They are also targeted, speaking directly to specific demographics on their own territory. This type of advertising is generally cheaper and can deliver huge returns on investment.
However, Airport media is unpredictable and can be difficult to measure. It relies on methods that fall outside the tradition of marketing, making it challenging to quantify and measure the success or failure of a campaign. A confusing or poorly executed campaign can confuse consumers and create a negative image around a company.
Airport marketing in Mumbai International is more flexible, uncertain, and subjective, focuses on execution above planning, is more credible and efficient, creates “Buzz”, and tends to rely on free advertising as much as possible. It is non-discriminatory and all-inclusive.