Advertisements will be displayed on the Head Rest of the seats on the Indigo Domestic aircraft as a covering. Indigo Domestic Airlines has an average seat capacity of 180 seats, all seats will have the branding displayed on the headrest. Placed on the headrest of every seat in such a way that once a passenger takes his seat, the ad is right in front of him.
Calculation
Rate per Aircraft / Mon
Rate per Aircraft / Month
Minimum Size
28 W x 32 H cm
Rate
85,000.00
Seatback Device
Options
Min 10 Aircraft
Description
Seat Back Branding i
Seat Back Branding is displayed on the meal tray installed behind the seats. Each seatback in a row is visible to all the 3 Tamper Free passengers.
Calculation
Rate per Aircraft / Mon
Rate per Aircraft / Month
Minimum Size
217.5 W x 53.5 H with 3
217.5 W x 53.5 H with 3mm bleed
Rate
180,000.00
Skyline Panels
Options
Min 10 Aircraft
Description
Advertisements will
Advertisements will be displayed inside the aircraft on top of the window and will be visible throughout the flight time. Each aircraft is likely to have a total of 32 to 40 panels available for advertisement. The entire Aircraft is enveloped with the brand message. Multiple large-format creatives could be used for an impactful campaign
Calculation
Rate per Aircraft / mon
Rate per Aircraft / month
Minimum Size
35 W x 5.5 H
Rate
425,000.00
E Boarding Pass
Options
Min 10 lac Qty
Description
Advertisements will
Advertisements will be displayed on the E-Boarding Passes and Tickets of Indigo Domestic Airlines depending on the check-in platform. Brand creatives will be showcased under the PDF format ticket as a banner ad, which will be clickable ads redirecting users to the Brand Homepage. Advertisements can also be displayed in the confirmation email of the boarding pass below the passenger details
Calculation
Rate per Boarding Pass
Rate per Boarding Pass / Time
Minimum Size
580 W X 196 H Approx
Rate
2.00
Meal Tray Branding Exterior
Options
Min 10 Aircraft
Description
Tray table branding
Tray table branding is highly visible to every passenger who opens the tray table either to eat or work in an uncluttered, captive environment. The entire interior of the tray table can be used to bring your brand and message to life as well as captivate the passengers by helping them understand the uniqueness
Calculation
Rate per Aircraft / Mon
Rate per Aircraft / Month
Minimum Size
139*92 W X 35 H
Rate
97,000.00
Aircraft Wrap
Options
Min 3 Aircraft
Description
Advertisements are d
Advertisements are displayed as a wrap covering the entire aircraft of Indigo Domestic Airlines. Aircraft Wrap will provide extensive 360-degree press coverage.
Calculation
Rate per Aircraft / Mo
Rate per Aircraft / Month
Minimum Size
350-400 sq.feet display
350-400 sq.feet display on both the sides (LH/RH)1
Rate
3,800,000.00
Media Reach
Avg Monthly Passenger
3341081
Fleet Size
101
Business Class
No
Dept Per Day
763
Dept Per Month
23650
Avg Dept Per Aircraft Day
8
Avg Seats Flight
167
Occupancy Rate
82
Avg Cancellation
1
Avg Journey Time Hrs
1.79
Total Hours Flight
33391
Market Share
36
Source
DGCA - August 2016
Description
Indigo Domestic Airlines Advertising In India Airline Advertising
Airline Advertising is one of the most effective, successful, advertising platforms. Airline advertising is the most effective method of reaching people. Branding through this Airline would help you improve sales and reach the widest possible audience. Airline Advertising in India ensures maximum visibility for your brand. Airline Advertising has Monthly Passengers of 3341081. There are 23650 Departure Everyday Airline advertising is the greatest way to reach a huge audience rapidly. SmartAds is one of India`s major Airline advertising agencies.
Airline Advertising Indigo Domestic Airlines Advertising In India
Indigo Domestic Airlines advertising strategy in India aims to stand out from the crowd of traditional advertising. With a growing number of mediums competing for consumer attention, advertisers are turning to unorthodox methods and thinking outside the box. Indigo Domestic Airlines marketing approach relies on creativity and unpredictability to create striking advertising experiences that capture interest. They often use unusual places to display their ads in the hopes of commanding the attention of unassuming viewers. This type of advertising is seen as more organic, authentic, and targeted, speaking directly to specific demographics on their own turf. It`s also cheaper and can deliver huge returns on investment.
While Indigo Domestic Airlines advertising is unexpected and eye-catching, it may be difficult to measure its success. Since it relies on methods that fall so far outside the tradition of marketing, marketers may struggle to quantify and measure the success or failure of a campaign. Additionally, a poorly executed campaign can confuse consumers and create a negative image around the company. Indigo Domestic Airlines marketing India is more flexible, uncertain, and subjective, with a focus on execution above planning. It relies on free advertising as much as possible, is non-discriminatory, and all-inclusive.
Indigo Domestic Airlines Advertising Low-Cost Option In India