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Airport advertising in Kolkata is designed to stand out from the clutter of traditional advertising. As advertisers compete for the attention of consumers, Airport advertising mediums are becoming more common. Creative and unorthodox marketing methods are being employed to capture interest and create striking advertising experiences. This involves putting ads in unusual places or displaying them in unusual ways, hoping to command the attention of unassuming viewers.
Airport ads in Kolkata tend to be more organic, authentic, and relevant, as they stand apart from the majority of advertising. They are also targeted, speaking directly to specific demographics on their own territory. This type of advertising is generally cheaper and can deliver huge returns on investment.
However, Airport media is unpredictable and can be difficult to measure. It relies on methods that fall outside the tradition of marketing, making it challenging to quantify and measure the success or failure of a campaign. A confusing or poorly executed campaign can confuse consumers and create a negative image around a company.
Airport marketing in Kolkata is more flexible, uncertain, and subjective, focuses on execution above planning, is more credible and efficient, creates “Buzz”, and tends to rely on free advertising as much as possible. It is non-discriminatory and all-inclusive.
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